‘Bridgerton,’ ‘The Dig’ Most Popular as Netflix Makes Major Gains in U.K., Finds Ofcom Study
Image credit: Netflix/Courtesy Everett Collection
Some 52% of U.K. households have a Netflix subscription and 29 of the top 30 shows on subscription services in the first quarter of 2021 were on the giant streamer, a study has found.
The Netflix customer base now exceeds that of U.K. pay-TV providers combined for the very first time.
“Media Nations 2021,” the annual study of British viewing habits by U.K. media regulator Ofcom, reveals that the four most popular programs in the country were U.K. produced – “Bridgerton,” “The Dig,” “Behind her Eyes” and “Fate: The Wynx Saga.” “Bridgerton” in particular, was a resounding success, with 8.2 million homes watching by the end of March 2021, making it Netflix’s highest reaching title that quarter.
Source: Variety Written by Naman Ramachandran